Formula Format Frame and Function (The four FS)

Format - Third format includes the basic size and shape of the magazine plus typographic constants and physical features that remain from the same from issue to issue

Formula - This is the combination of different elements which make your magazine - editorial content, photographic style; length and type of articles featured etc. This should be consistent.

Frame - This is the standard for outer page margins and gutters

Function - Objectives of the magazine - what does it want to project, achieve? Target audience etc.

These are importamt features of a magazine that i will always stick too in my magazine.