Target audience, Ideology and Representation.

The media is such a broad complex idea. Every medium, media text has a purpose and a target audience in mind. Without this thought, the idea wont work. Magazines for example have to take into account how different things are presented including:

• Fonts (Style, Serif/Sans serif/Type)
• Colour ( Evokes feeling on audience?)
• Graphics(How it will look)

This must reflect the ideology of the magazines genre.

Pop magazines: Normally in a typical 'Pop' Magazine such as Top of the pops it will use bright colours which automatically particularly grab attention from a younger audience. The font for top of the pops is quite funky in a' bubble style'

 

 

Rock magazines such as 'Kerrang!' will be the opposite as normally the colour scheme tends to be quite dark, and the font is in serif bold. The body language of the artists can be quite 'offensive' or 'rude', but this helps to portray the ideology of the genre.

 

 

The ideology of something is the ideas and set of beliefs behind it. Each genre has a set of ideas and conventions they stick too however some artists may go completely against these ideas in order to make It edgy, the genre wont automatically stand out however its different and possesses unique features.

 

Music genre and Ideology
There are many different genres of music. Each musical genre has a different image and series of tropes these are then fixed into stereotypes and categorised, for example you have pop which is mostly chart music and known to be 'popular'. Their songs are characterised with simple melodies, no swearing and non sexual innocent artists for example; One Direction. This is then contrasted with other genres such as rock heavy riffs, more complex, rock and roll rebellions. Pop music began to get heavier and more deep in the mid sixties. There was a division between pop and rock which was known as Pop vs Rock Dichotomy where pop and rock began to fade into their individual complex tropes.
Pop culture consists of romantic simple ideologies and there lyrics consists off non offensive content.  Pop music began in the mid sixities, it can contain elements from other styles such as urban, dance, rock, latin and country. Pure pop music such as power 'pop' features all elements using electric guitars, drum and bass. Pop music has had a lot of influences, Early pop music drew on the sentimental ballard.

IDEOLOGIES OF POPULAR CULTURE
E.g. Artists include - Jessie J, Carly Rae Jempsen, One direction, Ke$ha

• Positive
• No drugs/hate
• Non violent
• Simple melodies
• Innocence
• However are there innuendos behind pop music?
• Commercialised

IDEOLOGIES OF ROCK CULTURE
E.g. Artists include - Oasis, Artic Monkeys, The Sex Pistols

• Swearing is prominent
• Sex
• Violence
• Goes 'Against' pop music
• Expresses feelings truthfully
• Rebellious

  

IDEOLOGIES OF HIP HOP CULTURE
Artists include: Kanye West, Jay Z, Eminem, Tupac, Nas

• Rapping
• Drugs
• Sex
• Swearing present
• Depth about the artists life
• Making a statement